In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago.
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Hi everybody, I’m John Tyreman. Thanks for tuning in to Hinge’s Research Roundup. In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago. This could be driven by hypercompetition in the marketplace, undifferentiated firms, or a plethora of alternative solutions that buyers have at their disposal today that they didn’t have just five years ago. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn, and follow me on Twitter @John_Tyreman. Happy branding!
