Comments on: Elements of a Successful Brand 4: Brand Promise https://hingemarketing.com/blog/story/elements-of-a-successful-brand-4-brand-promise1 Branding and Marketing for Professional Services Mon, 26 Sep 2022 15:02:55 +0000 hourly 1 By: Lee Frederiksen https://hingemarketing.com/blog/story/elements-of-a-successful-brand-4-brand-promise1#comment-188024 Fri, 30 Apr 2021 15:01:14 +0000 http:/blog/story/elements-of-a-successful-brand-4-brand-promise1/#comment-188024 In reply to Alice Khosravy.

Alice- It’s a good question. A tag line is a specific phrase that is intended to communicate one or more key aspects of your brand promise. Your brand promise is an abstraction and may have more elements than a tag line can communicate. Hope this helps!

]]> By: Alice Khosravy https://hingemarketing.com/blog/story/elements-of-a-successful-brand-4-brand-promise1#comment-186533 Tue, 27 Apr 2021 04:13:12 +0000 http:/blog/story/elements-of-a-successful-brand-4-brand-promise1/#comment-186533 Hi Lee – I am enjoying this series. Could you elaborate a little on the difference between a tagline and a brand promise? Where or how are brand promises utilized most effectively?

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