In the 2023 edition of the High Growth Study, we answer that question with a resounding yes! Even in the face of multiple challenges over the past few years, some professional services firms have achieved advantages in four key areas—and are growing 3X faster than their competitors.

In this FREE 40-page executive summary, learn how the professional services marketplace is changing and what High Growth firms do to generate exceptional revenue and profit.

What You’ll Learn:

• What’s changed in professional services marketing and business development
• How High Growth firms use outside resources to gain a competitive advantage
• High Growth firms’ top 5 marketing priorities for 2023
• How High Growth marketing teams drive business growth

About the Sample:

• Over 700 firms from across the globe
• Over $170 billion in combined revenue
• Over 600,000 employees
• 6 core industry groups represented

What’s included in the free Executive Summary?

• 40 pages of new data on High Growth firms
• Detailed expert analysis breaking down each piece of data
• Specific advice to help you put the data into practice
• How you get access to an in-depth breakout report on your industry

The post High Growth Study 2023: Executive Summary appeared first on Hinge Marketing.

Introducing the 4th Edition of our signature research study, Inside the Buyer’s Brain. In this executive summary, we explore how buyers find and select their professional services firms, as well as how they approach the buying process. We explain exactly how buyer behavior is different today—and what you can do about it.

This research report includes over 40 pages of data, analysis and practical insights on buyer behavior—including nearly 2,000 professional services buyers across five industries. Use these insights to keep abreast of changing market conditions, anticipate the evolving needs of your buyers and make better decisions, sooner.

What you’ll learn:

• How have buyer challenges and priorities changed up over the past two years?
• How are buyers searching for and evaluating professional services firms?
• How does your industry compare to others in the professional services?
• How do you address changes in buyer behavior and engage your critical key audiences?

About the sample:

• Conducted between 2020 and 2022
• 1,914 buyers and 3,160 sellers sampled
• Five major industry groups represented and compared

Interested in diving deeper into your industry? For a limited time, you can pre-order the industry report of your choice for 40% off. Hurry! This offer expires when the reports are released in early October.

The post Inside the Buyer’s Brain, Fourth Edition: Executive Summary appeared first on Hinge Marketing.

What’s driving this churn? Not only are mid-career employees less satisfied with their firms’ corporate culture than their senior management counterparts, but the two groups also disagree on how to improve company culture. It’s a culture clash.

In a new research study from the Hinge Research Institute, Culture Clash: The Employee Experience Problem and How to Fix It, we explore the wide gap in the way mid-career employees and leadership teams see their firm’s culture. You’ll learn why employees leave their firms and what they are looking for in an employer.

Along the way, we offer recommendations you can use to improve your company’s culture—bolstering your employee experience, solidifying your talent retention strategy, and strengthening your recruitment efforts.

What you’ll learn:

• Satisfaction levels of professional services employees at different levels of their career
• The impact of company culture on employee retention
• What affects company culture satisfaction
• How potential employees research your company culture
• Top methods for improving company culture

The post Culture Clash: The Employee Experience Problem and How to Fix It appeared first on Hinge Marketing.

In the latest report from Hinge Research Institute, Navigating the Mid-Career Talent Crisis: A report for the professional services, we identify the primary causes of dissatisfaction among mid-career professionals and then reveal what internal services and benefits this group of employees values for improving company culture.

What You’ll Learn:

• The top reasons mid-career employees switched or quit their jobs
• What factors contribute the most to poor company culture
• Services and programs that help improve company culture
• How mid-career employees search for new job opportunities
• How mid-career professionals research a prospective employer
  

The post Navigating the Mid-Career Talent Crisis: A Report for the Professional Services appeared first on Hinge Marketing.

Now, firms like yours can follow the lead of a group of firms that were able to grow 3X faster and deliver exceptional profits—even in a challenging marketplace.

The Hinge Research Institute’s seventh edition of the High Growth Study uncovers exactly what the fastest growing professional services firms are doing to outcompete their peers. There are key advantages that the High Growth firms share. In this free executive summary, learn how the professional services marketplace is changing and what key advantages high growth firms leverage to generate exceptional revenue and profit. 

What You’ll Learn:

• The latest growth trends in professional services marketing
• The top challenges facing professional services firms in 2022
• Which marketing techniques high-growth firms favor (and which are a waste of time)
• How high growth firms differ from their slower growing peers

About the Sample:

• More than 1,150 firms from across the globe
• Over $216 billion in combined revenue
• Almost 1.9 million employees
• 6 core industry groups represented

What’s included in the free Executive Summary?

• Dozens of illuminating charts and tables
• Detailed expert analysis breaking down each piece of data
• Side-by-side industry comparisons
• Specific advice to help you put this data into practice

The post High Growth Study 2022: Executive Summary appeared first on Hinge Marketing.

However, not all digital transformations are created equal! And certain strategies can improve the likelihood of success. 

In the Hinge Research Institute’s latest research report, “The Digital Transformation Imperative: A Research Report for Professional Services Firms”, we explore how deeply digital transformation has penetrated key professional services industries, why it is so important, and how firms like yours might adjust their approach.  Your management team will acquire the data and confidence to make today’s critical digital transformation decisions.

What You’ll Learn

• How key professional services industries compare in their pursuit of digital transformation and digital maturity
• The benefits of digital transformation
• Strategies that drive successful digital transformation
• Why investing in digital transformation now could give you a powerful competitive advantage—and why waiting could hurt your performance

About the Sample

• 136 professional services firms participated
• 6 core industry groups represented
• All study participants are business executives with a decision-maker role

The post The Digital Transformation Imperative: A Research Report for Professional Services Firms appeared first on Hinge Marketing.

Learn how the COVID-19 pandemic transformed the way firms attracted new business—and exactly what firms are doing today, including their preferred tools, techniques and technologies. At the same time, you’ll discover what the fastest-growing firms do differently from their slower growing competitors. 

Finally, take away dozens of practical insights that you can put to work at your firm.

Just Some of What You Will Learn

• How COVID-19 has affected the accounting and financial services industry
• How much firms spent on marketing
• How the business development has changed since the onset of the pandemic
• What marketing techniques firms favor today
• How firms are using business technology, such as CRMs
• What high growth firms do differently from their slower growing peers
• Practical takeaways, insights and tips to help firms like yours thrive in a changed marketplace

The post 2021 Marketing & Business Development Report: Accounting & Financial Services Edition appeared first on Hinge Marketing.

Learn how the COVID-19 pandemic transformed the way firms attracted new business—and exactly what firms are doing today, including their preferred tools, techniques and technologies. At the same time, you’ll discover what the fastest-growing firms do differently from their low-performing competitors. 

Finally, take away dozens of practical insights that you can put to work at your firm.

Just Some of What You Will Learn

• How COVID-19 has affected the legal industry
• How much firms spent on marketing
• How the business development has changed since the onset of the pandemic
• What marketing techniques firms favor today
• How firms are using business technology, such as CRMs
• What high growth firms do differently from their slower growing peers
• Practical takeaways, insights and tips to help firms like yours thrive in a changed marketplace

The post 2021 Marketing & Business Development Report: Law Firm & Legal Practices Edition appeared first on Hinge Marketing.

Purchase the full report to learn how your firm compares to industry benchmarks, such as:

• Overall marketing spend as a percentage of firm revenue
• Percentage of staff devoted to marketing
• How firms adapted during the COVID-19 pandemic
• Which marketing techniques most firms favor
• What high-growth firms do differently

“The findings reveal the central role marketing teams played in helping their firms adjust to new client needs and priorities, launch new service lines, and keep their firms on buyers’ minds in the digital marketplace. Although the industry is known for slow-going change, this year’s results prove that firms can reinvent themselves and be better prepared for whatever comes next with the right marketing investments.” – Becca Johns, President of AAM.

About the Sample:

• 140 firms participated
• 523 offices represented
• 23,072 full time-employees accounted for
• $6.7 billion in combined revenue

The full study includes a two-page budget worksheet that firms can use to create their own budget benchmark. Purchase the full study here.

The post The 2021/22 AAM Marketing Budget Benchmark Study: Executive Summary appeared first on Hinge Marketing.

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