https://hingemarketing.com/blog/story/how-to-build-brand-recognition-at-your-professional-services-firm Branding and Marketing for Professional Services Fri, 06 Jan 2023 19:59:52 +0000 hourly 1 https://hingemarketing.com/blog/story/how-to-build-brand-recognition-at-your-professional-services-firm#comment-28677 Sat, 27 May 2017 11:15:36 +0000 https://hingemarketing.com/?p=25753#comment-28677 “The general awareness of a company in the marketplace. If someone were to ask you to refer a good accounting firm, for instance, what name would come to mind?” – As far as I am concered this describes ‘top-of-mind awareness’ and therefore is rather considered a form of brand recall not brand recognition.

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